1. What types of files can I send?

We recommend saving your file as a .pdf. You may also send it in the following file formats: psd, tif, tiff, eps, ai, or within the native program builds.

If you send a .pdf file, we prefer that you send it with the fonts outlined. These files are easier to handle and will likely speed up your turn-around. Remember to add crop marks and send with bleeds included.

  1. What color mode should my files be sent in?

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. You should always start and finish your designs in CMYK color mode if intended for print.

  1. What resolution should my files be?

Please send 300 dpi files, no less. Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around.

  1. How should I setup my bleed and crop marks?

The bleed must extend further than the cut line. Please keep all text and anything you do not want cut at least .125” away from the cut line. When sending an .eps or .pdf, make sure you include crop marks so we can cut the job correctly.

  1. How can I avoid transparency issues?

Any transparency issues can be resolved before saving your file. To prevent this, never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending. All of these effects will cause transparency problems.

  1. What is overprint, and how can it ruin my file?

Overprint is one layer of ink is printed on top of another, but it can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files. Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

  1. How can I make sure my blues do not come out purple?

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values. Blue is close to purple in the CMYK spectrum. Use a low amount of magenta whenever using high amounts of cyan to avoid purple.

  1. How do I export a .pdf file correctly?

When exporting from any program such as InDesign or Illustrator, use the following settings to make sure your .pdf files export correctly.

Export settings for .PDF files:

  • Adobe PDF Preset is set to: Press Quality
  • Compatibility is set to: Acrobat 5 (PDF 1.4)
  • Compress Text and Line Art is set to: Off


  1. How do I get a greyscale image into a CMKY document?

Grayscale images that are converted to CMYK will have a color shift in the final print. That shift may be green or yellow. Always check the CMYK values of your grayscale in the final CMYK document. If there are other values other than K in your grayscale image, there is a chance that the color will vary.

To eliminate all values other than K, use your Channel Mixer (adjustment layer) in Photoshop, then click “Monochrome” and adjust accordingly.

  1. What is rich black and how can I get it?

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

To achieve a deep dark black we recommend using the following breakdown:

C:60 M:40 Y:40 K:100

  1. What is banding?

Banding is the presence of extraneous lines in a printed page. Many things can cause banding. Banding can be caused by the program that it is exported from. Also, using too many gradient steps in a gradient when going from a very light color to a dark color, will cause banding. To prevent this, check your digital files before sending. If you use a gradient, make sure it has enough room for a smooth transition.

  1. How can Pantone colors affect the way my job prints?

There are three different ways Pantone colors can affect the way your job prints. The first is by object effects, such as shadows or glows, on top of your Pantone colors. To avoid this, convert all your Pantone colors into CMYK before submitting your order.

The second way Pantone colors can affect your file is when you use transparent images. To fix this issue, convert all your Pantone colors into CMYK. If you need to have a Pantone color in your art, for example when doing a silver 877c job, you must create a clipping mask around the image so the white area will not show up. This must be done before submitting the order.

The last way Pantone colors can affect your order is the color conversion between a Pantone color and CMYK. All of our normal printing is done in CMYK unless you specifically order a Silver, MU, or Custom job. If you use Pantone colors in a job that will print CMYK, your job might print with undesirable colors. If you send in a job with Pantone colors, the CMYK conversion will change the Pantone color. Before sending your order, make sure all Pantone colors have been converted to CMYK.